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Google Ads Management Services

Welcome to Goartisans, where we specialize in maximizing your business's online presence through effective Google Ads management services. PPC (pay-per-click) advertising is an effective tool for connecting with qualified leads and driving revenue. By investing in our Google Ads management services, you'll leverage our team of professionals to optimize your campaigns and ad spending for optimal results.

Attract Your Ideal Buyers with Google Ads

Capture the attention of your ideal customers by showcasing your business on the first page of Google to those actively seeking your products and services.


Expert Ads Management

Let our experienced team handles the intricacies of ensuring your ads appear prominently when potential buyers search for your offerings.

Campaign Optimization

With a decade of experience, our certified advertising specialists have successfully optimized and managed over 500 campaigns.

Dedicated Campaign Support

Benefit from our personalized managed services, where dedicated professionals are committed to optimizing your campaign and providing ongoing support.

Our Google Ads management services include

Keyword Optimization

Bidding on appropriate keywords will ensure your Google ads are visible in relevant search results. When prospective clients seek phrases linked to your business, products, or services, you want your ads to capture their attention and drive valuable traffic to your website.

At Goartisans, our Google Ads management services include:

Extensive Keyword Investigation:

We perform in-depth keyword analysis to pinpoint the most pertinent terms for your advertisements.

Focus on Long-Tail Keywords:

We emphasize long-tail keywords, which consist of three or more words. These keywords often have lower competition and cost-per-click (CPC) but can drive highly relevant traffic to your site.

Bid Optimization:

We optimize your bidding strategy to ensure you get the most out of your ad spend, targeting keywords that offer the best return on investment (ROI).

Continuous Monitoring and Refinement:

We continuously monitor keyword performance and refine your campaigns to maximize their effectiveness over time.

By leveraging these strategies, Goartisans helps you attract qualified traffic and enhance your Google Ads campaigns to achieve optimal results for your business.

Customer and Audience Match Targeting

At Goartisans, our Google Ads management services go beyond keyword targeting. We specialize in customer and audience match targeting, which enables you to reach potential customers who are highly likely to convert.

Our Google Ads services include:

Advanced Targeting Options:

Utilize demographic information, purchasing behavior, and other relevant data to create highly targeted ad campaigns.

Increased Relevance:

You can customize your ads to better connect with your target demographic by targeting specific customer segments.

Improved Conversion Rates:

Reach customers more likely to purchase, maximizing the return on your advertising investment.

Strategic Campaign Setup:

We configure and enhance your campaigns to ensure they match the characteristics and behaviors of your target audience.

Partner with Goartisans today to leverage customer and audience match targeting and elevate your Google Ads campaigns to new heights of success.

Industry Analysis

Running effective Google ads requires understanding your industry's competitive landscape. At Goartisans, we help you stand out by conducting thorough industry analyses that inform our PPC campaigns.

Our Google Ads marketing services include:

Comprehensive Industry Research:

We provide insights into your industry's competitive landscape, identifying opportunities and challenges.

Competitor Analysis:

Understand where your competitors stand and how your business can differentiate itself.

Strategic Positioning:

Utilize industry insights to create PPC ads that appear prominently above competitors' ads and organic content.

Continuous Monitoring:

We monitor industry trends and adjust your campaigns to maintain a competitive edge.

Partner with Goartisans to leverage your Google Ads campaigns' industry analysis and strategic insights. Attain a competitive edge and achieve significant outcomes for your business.

Ad Copywriting

Compelling ad copy is essential for engaging potential customers and driving conversions through your Google Ads campaigns. At Goartisans, we understand the importance of persuasive ad content that captures attention and encourages action.

Our Google Ads management services include:

Expert Copywriting:

Benefit from our team of skilled copywriters who specialize in crafting persuasive ad copy that generates clicks and keeps leads engaged.

Relevant and Compelling Content:

We ensure your ads provide pertinent information that resonates with your target audience, increasing the likelihood of conversion.

A/B Testing:

Continuously optimize ad copy through A/B testing to maximize performance and improve click-through rates.


Partner with Goartisans to elevate your Google Ads campaigns with expert ad copywriting that drives results. Capture attention, generate leads, and boost conversions with compelling ad content tailored to your business goals.

Ad Testing

Regularly testing your ad campaigns is crucial for maintaining effectiveness and optimizing performance. At Goartisans, we understand the impact of minor adjustments on ad performance and your business's overall success.

Our Google Ads management services include:

Continuous Ad Testing:

We conduct ongoing testing and optimization of your ad copy to enhance performance and drive more leads and sales.

Performance Tweaks:

Our team implements strategic adjustments based on testing results to improve ad relevance and conversion rates.

Data-Driven Decisions:

Use performance data to refine ad elements such as headlines, descriptions, and calls to action for maximum impact.

Transparent Reporting:

Receive clear insights into ad testing results and performance improvements to understand the effectiveness of our strategies.

Partner with Goartisans to leverage our expertise in ad testing and optimization. Enhance your Google Ads campaigns continuously to achieve better results and maximize your advertising investment effectively.

Ad Tracking

Monitoring the effectiveness of your Google ads is vital to achieving the best outcomes and maximizing your campaign's impact. At Goartisans, we prioritize continuous monitoring and adjustment to ensure your ads consistently deliver the best possible outcomes.

Our Google Ads management services include:

Setup and Configuration:

We expertly set up your Google Ads account and configure tracking tools to monitor the performance of your ad campaigns.

Ongoing Monitoring:

We track key metrics such as click-through rates (CTR), conversion rates, and ROI to assess ad performance accurately.

Data-Driven Insights:

Based on performance data, we provide actionable insights and recommendations for optimizing your ad campaigns.

Performance Tweaks:

We suggest and implement tweaks and improvements to your campaigns to enhance their effectiveness and drive better results.

Partner with Goartisans to leverage our comprehensive ad-tracking services and maximize the impact of your Google Ads investment. Stay informed, make informed decisions, and confidently achieve your advertising goals.

Bid Management

Effectively managing your PPC ad bids is crucial to maximizing your budget and achieving optimal results from your Google Ads campaigns. At Goartisans, we specialize in strategic bid management to ensure that every dollar of your advertising budget goes toward wise spending.

Our Google Ads management services include:

Continuous Bid Optimization:

We continually monitor and adjust your ad bids to maximize ad placement and visibility while minimizing costs.

Budget Allocation:

Strategically allocate your budget across campaigns to prioritize high-performing keywords and ads.

Performance Analysis:

Utilize data-driven insights to decide on bid adjustments and budget allocation.

Goal Alignment:

Align bid strategies with your business goals to maximize ROI and achieve desired outcomes.

Partner with Goartisans to optimize your Google Ads bids effectively and drive maximum value from your advertising investment. Let us help you achieve your business objectives with targeted bid management strategies tailored to your needs.

Why Select Us as Your Google Ads Service Provider?

Choose Goartisans as your Google Ads agency and experience the difference of working with a dedicated partner committed to your success. Let us elevate your online advertising efforts with tailored campaigns, transparent communication, and expertise that drives tangible business outcomes.

Tailored Campaigns

When you invest in Google Ads services, you want campaigns that drive tangible results. At Goartisans, we specialize in crafting customized campaigns designed specifically for your business. We thoroughly analyze your industry, competitors, and market position to create strategies that resonate with your target audience and achieve your business goals.

Transparent Communication

Transparency is crucial in Google Ads management. At Goartisans, we maintain open communication throughout your campaign. You'll have a dedicated account manager who provides regular updates and detailed monthly reports. The manager ensures you're always informed about the performance and effectiveness of your Google Ads.

Google Premier Partner Expertise

As a trusted Google Premier Partner, Goartisans brings unparalleled expertise to your Google Ads campaigns. Our team of over 500 marketing professionals has accumulated over a decade of experience and millions of hours managing successful Google Ads campaigns. We leverage this knowledge to optimize your campaigns, driving more leads and revenue for your business.

Results-Driven Approach

At Goartisans, we focus on delivering measurable results. Our track record speaks for itself, with a history of achieving significant ROI for our clients through effective Google Ads strategies. When you partner with us, you can be confident that our skilled team will diligently strive to optimize your advertising investment and deliver the revenue growth you desire.

6 Reasons Google Ads Are a Smart Investment for Your Small Business

Suppose you operate a small business in the professional services sector. In that case, you're likely aware of the pivotal role online advertising plays in business growth. Google Ads is a robust and highly effective option among the many available platforms. In today's competitive landscape, businesses of all sizes, from local competitors to significant brands, leverage Google Ads to expand their reach. While some corporations invest millions annually, even smaller companies can achieve substantial results with a well-managed campaign without exceeding their budget. Google Ads presents a potent opportunity to maximize your advertising spend's return on investment (ROI). However, success hinges on more than launching a campaign; It necessitates a profound comprehension of your audience demographic and crafting tailored ads that align with their specific search intents. Here are six compelling reasons why Google Ads is a powerful advertising channel for professional services businesses:

Utilizing Long Tail Keywords

Utilizing long-tail keywords is essential for optimizing Google Ads. These specific phrases have lower competition, which is crucial for campaign success. Google prioritizes relevance, assigning quality scores based on keyword precision and ad alignment. Bidding on generic keywords often leads to ads that may not accurately match user intent. Focusing on relevant long-tail keywords enhances campaign effectiveness and boosts ROI.

Evaluate Current Keyword Bids

Assessing the relative minimum bids on Google Ads is crucial before finalizing your keyword list. The platform's dynamic CPC varies with search volume and demand, making some terms more expensive. Use your dashboard's free Google Keyword Planner tool to determine each keyword's estimated minimum CPC and search volume. Opt for less costly keywords that meet your volume needs to manage your budget and lower overall CPC effectively.

Agile and Effective Google Ads

provides real-time data insights, allowing quick identification of campaign issues and adjustments to enhance performance. You can improve click-through rates and conversions through adjustments to headlines, calls to action, or optimizing landing pages. Continuously analyzing and adjusting based on results helps refine CPC and conversion strategies, maximizing ROI for your business.

Ads Dominate Search Results

Google Ads currently dominate more than 80% of search results and occupy up to 85% of the above-the-fold space on pages, highlighting Google's primary revenue source, particularly with the increasing popularity of mobile search. Opting out of a Google Ads campaign risks falling behind competitors who leverage paid placements despite the presence of organic results. Integrating Google Ads is essential for maintaining visibility and competitiveness in today's digital landscape.

Unlocking Competitive Keywords with Google Ads

Google Ads allows businesses to target competitive keywords that are difficult to rank organically, like "personal injury lawyer Manhattan." Small firms can reach their audience effectively by placing ads alongside larger competitors in search results. Integrating Google Ads with an organic SEO strategy enhances traffic and conversions by targeting competitive and long-tail keywords. It's a powerful tool for businesses to appear directly to potential clients, complementing other marketing tactics for maximum visibility.

Easy to Scale

Building a successful Google Ads campaign takes effort, but once it's profitable, scaling is straightforward. You can increase traffic and leads by boosting your ad spend. Start with long-tail keywords for cost-effective results and expand as your budget grows. As your campaigns perform well, increase your budget and target more keywords to reach a broader audience and drive more growth. Google Ads makes it easy to scale your marketing efforts as your business grows.

Our Google Ads Management Process

At GoArtisans, our Google Ads management ensures that your campaigns run smoothly and effectively. We tailor our optimizations based on performance, budget, and goals to maximize your ROI.


Daily Monitoring

We monitor your campaign closely daily to ensure smooth operation. If goals still need to be met, we perform more frequent and detailed optimizations to get things back on track.


Goal-Driven Adjustments

The frequency of our optimizations depends on whether your campaign is meeting its objectives, your monthly budget, and the complexity of your Google Ads account. We might optimize as often as three times a week or as little as once a month.


Tracking Conversions

We track meaningful conversions, such as contact form submissions, phone calls, online purchases, or other lead generation actions, to measure campaign success.


Keyword Management

Our optimizations include adding and deleting keywords, refining ad copy, and adjusting settings to improve results continuously.


Lead Generation

We aim to generate leads at a target cost per lead that aligns with your business metrics, ensuring your investment in Google Ads is worthwhile.


Less is More

If your account performs well, we'll optimize less frequently, adhering to the principle, "If it isn't broken, don't fix it."

Our Google Ads experts ensure your marketing campaign succeeds.

At GoArtisans, we manage your Google Ads account, focusing on the keywords that drive buyers to your site. Our precise keyword research ensures the most cost-effective strategy to attract customers actively seeking your services. We create vital paid search initiatives to achieve your desired cost per acquisition or lead, utilizing advanced research tools and our industry expertise. Investing in Google Ads allows highly interested buyers to find your site, complementing traditional organic SEO methods. Our dedicated team of Ads managers, along with CRO, copy, and design experts, work together to enhance campaign performance.

Keyword Research & Competitor Analysis

It is crucial to select the right keywords. We research keywords and analyze competitors to create a Google Ads campaign that boosts sales and achieves a positive ROI.

Campaign Creation & Ad Copy

We handle the setup of your Google Ads campaign, crafting compelling ad copy and configuring all settings. We create and test multiple ad variations to maximize conversion rates.

Detailed Reporting & Team Meetings

We provide a comprehensive report on your campaign's progress each month and outline the plan for the upcoming month. We also schedule review calls to discuss results and strategies with your team and our team.


How Google Ads Works

Google Ads, previously known as Google AdWords, is Google's online advertising platform. It allows you to run various ads, including search ads, display ads, and YouTube ads.

To start advertising, you select your targeting preferences and ad placements and set your bid amount for ad space. Google Ads functions based on a pay-per-click (PPC) framework, ensuring you only pay when users click on your ad. This platform offers a flexible and efficient method to engage your intended audience and generate traffic to your website.

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Frequently Asked Questions

What are Google Ads Management Services?

Google Ads management services involve an agency handling your advertising campaigns to maximize your budget effectively, which includes crafting an advertising strategy, conducting keyword research, targeting ads, writing ad copy, designing creatives, testing ads, managing bids, tracking performance, providing detailed reports, and more.

How Can I Track My Campaign Performance?

At GoArtisans, we provide a detailed monthly report on your campaign performance, offering comprehensive insights into your campaigns. You can also monitor real-time performance by logging into your Google Analytics or Google Ads account.

What is the expense associated with advertising on Google Ads?

The cost varies depending on the extent of your campaign, services utilized, and other factors. On average, small-to-mid-sized businesses (SMBs) allocate approximately $9,000 to $10,000 monthly for their Google Ads budget. The average cost-per-click (CPC) typically ranges from $1 to $2, providing flexibility in budgeting options tailored to your marketing goals.

Do You Guarantee Leads?

Due to various factors, GoArtisans cannot guarantee specific lead numbers. However, we focus on driving qualified traffic and leads to your website. We evaluate campaign performance based on the effectiveness of your budget in acquiring new leads.

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